A Fresh Take on Pursuing Work: An Interview with Chief Marketing Officer Lisa Quackenbush

“The quickest way to reenergize a group of people is to win work.” In the last year, Goody Clancy has cultivated internal practices that translate shortlists into wins—over 75% of our interviews resulted in a new project for the firm. Rich Friedman of Friedman & Partners recently interviewed our Chief Marketing Officer Lisa Quackenbush, on how she jumpstarted the firm’s approach to business development. Friedman presents Lisa’s techniques, which range from a more transparent and iterative interview process to diversifying project teams. Read the piece here: http://bit.ly/23WTZFe