The City of Asheville
Asheville, North Carolina
A downtown master plan that shapes new growth in a way that preserves the city’s character, creates a shared vision for downtown over the next twenty years, and enables the community to understand opportunities, tools, and choices that must be made to achieve this vision.
Project Highlights
Goody Clancy worked with the City of Asheville to create a downtown master plan to help take downtown Asheville to the next level, setting the stage for new residential development affordable to a range of incomes, new commercial development, signature public open spaces, and improved economic opportunities—all within a sustainable framework—that will make it a national model of urban livability and sustainable growth.
Goody Clancy’s approach integrates physical development needs with management strategies and investigates public-private partnerships to ensure that government departments work closely with non-profits, the private sector, and community members to achieve the community’s vision. The master plan process included a robust public participation strategy to bring various interest groups together to achieve consensus about downtown’s future.
Recognition
- American Planning Association - North Carolina Chapter, Outstanding Planning Award for Comprehensive Planning in a Large Community (2010)







